When consumers need to buy a product or service, they are likely to choose a brand they are most familiar with. Consider companies who make the same products, yet people still prefer one over another. That’s brand awareness at work.

How does this relate to your business? If you’re launching a new product or service or simply reviving your brand, you’ll want to help your target audience get familiar with your brand. This way, they won’t think twice before buying from you.

This guide will show you how to create brand awareness, but not before we help you understand what brand awareness is and how important it is in the scheme of things.

Let’s get to it!

What is Brand Awareness?

Brand awareness refers to how well people can match your products or services with your brand to the point that they can easily differentiate your products from the competition. It’s how you hear “Just Do It,” and you know it’s got to be Nike. Brand awareness also refers to how your brand is embedded in your customers’ everyday lives.

A good brand awareness strategy involves promoting your brand in a way that differentiates it from the competition. This makes it easy for your customers to recognize your brand right away.

In other words, brand awareness is how you know that your marketing efforts are productive. It affects brand recognition, loyalty, popularity, and, ultimately, your sales.

How Do You Build Brand Awareness?

The next question you must be asking is, “how do I build brand awareness?” Brand awareness doesn’t happen overnight; it takes the right strategy consisting of multiple marketing efforts.

As much as you’d like to tell everyone how great your products are, you also have to consider what your customers think. At the end of the day, no product or service becomes a brand without a solid customer perception built from brand awareness.

• Give Your brand Some Personality

  

  You don’t have to make your brand all about your products. Don’t sound like a bot either. Infuse some personality into your brand. People get aware of your products by building a relationship with your brand. You make this process easier and quicker by giving your brand some personality, thus increasing your brand awareness.

  Build narratives around your products that communicate your unique brand message. This way, you’ll leave a lasting impression with your audience that they can’t forget in a hurry. Guess what that means for you? Increased brand awareness!

  So, you want to define your narrative as a brand and weave it through your marketing messages and brand awareness efforts.

• Ask for and Respond to Feedback

  

  Many people won’t give feedback unless you ask them. What’s more, asking for feedback gives your audience the impression that you care about their opinions, which is a main endearing factor for most consumers.

  When you collect feedback, go a step further to respond to them. This won’t just make your brand unforgettable but also gives you valuable information about pain points your customers may be experiencing with your brand.

• Leverage Social Media

  

  Social media is a great way to build brand awareness for your business. Focus on channels your audience is more likely to be on. For example, if you own a beauty brand, having an active presence on Instagram is necessary.

  To make the most of your social media channels for brand awareness, make sure your audience can connect your profiles with your brand at a glance. You can do this by including branding elements such as your logo, brand colors, etc., on your profile pages.

  Also, don’t forget to share your other social media handles on each of your profile pages.

• Collaborate with Other Brands

  

  You’ve probably heard it said that no one is an island. Well, the same goes for businesses. There’s no harm in leveraging another brand’s popularity to boost your brand awareness. Of course, this goes without saying that it shouldn’t be your direct competition.

  You can collaborate with other brands to sponsor an event, giveaway, etc. Joining forces with another brand to create a marketing campaign or even working with brand influencers are other forms of brand collaborations that can help you build brand awareness.

• Talk about Your Community-Centered Activities

  

  People are naturally drawn to brands that give back to their communities. So, if you organize or sponsor any community-centered event, it shows you’re not just about the money and care about people. Your customers will see this and be attracted to your brand.

  One of the best ways to leverage community-centered activities for brand awareness is to share posts with videos or pictures from such events on your social media platforms and invite your audience to engage with them.

• Track Your Performance

  

  Building brand awareness doesn’t happen after just one marketing campaign. It requires several efforts via different channels. But while at it, it’s wise to track your progress by measuring your website traffic, level of engagement on social media, sales, or other relevant metrics and evaluating them from time to time.

  An increase in these metrics means you must be doing something right, and you can decide to optimize your efforts to get even better results. However, a negative result will mean going back to the drawing board, identifying what’s not working, and tweaking your strategy accordingly.

Conclusion

Brand awareness makes the difference between a successful brand and one that isn’t. It can give you a massive ROI for your marketing efforts.

We hope these tips help you build solid brand awareness for your brand. Want a more specific solution? Colored Coat Creative would love to help. Don’t hesitate to reach out. Let’s talk!

Summary for Social Media

6 Tips to build brand awareness

• Give your brand some personality

• Ask for and respond to feedback

• Leverage social media

• Collaborate with other brands

• Talk about your community-centered activities

• Track your performance